Home > Blogs > 6 Myths Of Affiliate Marketing Programs

Best Affiliate marketing in USA - Affiliate Marketing agency

When adopting the performance-based marketing strategy known as Affiliate marketing, a business pays one or more affiliates for each visitor or client brought about by the affiliate's own marketing efforts.

Typically, affiliates use their personal networks, websites, or social media platforms to advertise a business. By clicking on the affiliate's unique link, the customer makes a purchase and it makes the affiliate in marketing earn a commission. 

Affiliate marketing programs can be an affordable way for companies to increase their customer base and boost sales, as well as a source of income for those wishing to make money online. There are numerous affiliate programme fallacies online that may be confusing for you. AXAD here feels it is the right time to review and clarify some of the prominent myths:

Myth 1

Affiliate Marketing Programs Managed By Networks 

Many customers believe that if they start their affiliate program on a network and do integration payment, the network will take the whole responsibility to manage everything. Whereas, while some affiliates in marketing provide management solutions, those need to be retained separately. In reality affiliate networks provide infrastructure and management is a separate thing here. 

Myth 2

More Affiliate Programs Brings More Sales 

Many believe that building affiliate marketing programs on vivid affiliate networks will big more sales. This can be true only when you will create separate programs per different locations. 

It can be possible when you count several advertisers and publishers along with keeping eye on competitors' work. The more advertisers and publishers you add to your chosen network, the more the competition level increases on a specific network with a relevant affiliate in marketing. 

If you want to start your in-house affiliate program then you can enjoy the benefits:

  • Pay only one network

  • Manage only one affiliate program

  • Get more time to invest in recruitment and activation 

  • Get simpler and clear reports 

  • Lower risk of double-dipping


Double-dipping is among the most crucial factors to take into account. Multiple affiliates frequently have an impact on customers (learn about the brand from a media publisher, read reviews, find coupons). The likelihood is that each affiliate, assuming they are on multiple networks, will receive credit for the sale made on that network.

The duplicate entries will be found by merchants who constantly monitor their affiliate programmes, and some commissions will be reversed. The identical sale will cost twice as much or three times as much as those that don't closely manage their programme. However, changing commissions backwards is also not a workable long-term fix. It can harm the relationship with the affiliates in question and has a bad influence on affiliate programme statistics.

Myth 3

Customers Can Decide on Affiliate Content

Many customers believe this myth to be true because they provide free products for affiliates to review or pay commissions. They always try to control how affiliates rate and present their products. It is OK to recommend strategies and locations, offer details about the products, solicit input, and emphasise selling aspects. However, affiliates ultimately have control over their content, so it's crucial to respect that choice.

Customers who want better control need to motivate and incentivize affiliates in marketing through:

  • High Commissions 

  • Exclusive discount codes 

  • Performance bonus 

  • Accurate conversion

  • Co-branded creatives

Nowadays, the majority of affiliates rank merchants based on affiliate earnings per click (EPC). Merchants should put more effort into raising their affiliate's EPC rather than attempting to exert control if they want greater visibility and higher placements. The merchant and the affiliate work together toward the same objective—more legitimate sales and commissions—in a successful affiliate programme.

Myth 4

Affiliate Marketing programs should Start ASAP

It is a fact that affiliate marketing programs will benefit many businesses but not all businesses agree to start programs. There are a few situations for which companies feel safe to wait instead of haphazardly starting. 

Myth 5

Affiliate Programs Are Free Of Cost

As per definition, affiliate marketing is performance-based marketing where one needs to pay for results only. But affiliate in marketing needs to drive those results, some upfront investments are often required. 

Myth 6

Affiliate In Marketing Drives Immediate Results

Many affiliate marketing agencies perpetuate such affiliate program misconceptions just to get more clients. They promise 400% growth in the first month but merchants here don't realise that 400% of 1 sale is 4 sales. A reasonable affiliate program manager will clarify the results based on the following factors:

  • Competition on commissions and incentives 

The easier it is to find and activate new affiliates, the higher the payments.

  • Brand awareness and reputation 

High brand awareness and solid company reputation appeal to an affiliate in the market to make products easier to sell. 

  • Conversion rate 

All affiliates can refer traffic to the merchant's website.  If they fail to convert traffic into sales, there will be no results. 

  • Resources 

Affiliate in the marketing need to be well-equipped with creatives and need samples to review.  If merchants can't provide, the affiliates can't promote the brand and drive results. 

  • Merchant Specifics 

Every client won't agree to upfront fees, they don't allow PPC campaigns, or even refuse to work with coupon and loyalty affiliates. 

Results in affiliate marketing don't happen overnight, and no trustworthy affiliate manager will make that guarantee. Sure, there are times when the stars are in the right place, a super affiliate activates right away, and that inspires other people to do the same. Every retailer's affiliate programme manager's dream is to achieve that.

But before launching an affiliate marketing programme, businesses should be aware that they're making a valuable but long-term commitment. An affiliate programme may take several months to become lucrative, depending on the variables mentioned above. Realistic expectations are preferable to expecting exceptions and becoming disheartened when they don't materialise.

A lot of business owners use the "set it and forget it" strategy. They erroneously think that once their affiliate programme is set up and producing results, management is no longer necessary. Some people believe that any employee may run and expand the programme. Here, we've outlined how retailers can expand their affiliate networks.


Programs left unmanaged don't develop on their own. Contrarily, poor administration can make an affiliate marketing program fail. It can undo months of work, result in the merchant losing important partners, and result in financial losses. Unfortunately, a lot of business owners only understand this when it's too late. Therefore it is wise to know all about affiliate marketing programs and strategies before starting your own. 

Final Thought

No more falling for affiliate marketing conflicting opinions. Now you know all the misconceptions about affiliate programs. If you want to know more about affiliate marketing programs let's join AXAD. AXAD team will guide you to start effective marketing strategies for affiliates. 

By Author: Sam Peterson | 30 Jan 2023
Copyright © 2010-2021 AXAD Company. All rights reserved.
This site is protected by reCaptcha and the Google Privacy Policy and Terms of Service apply.