SEO Case Study

SEO Case Study

About the Project

Incorporated in 2010, Cognito Abacus Private Limited is an Abacus based cognitive skill enhancement program designed for children between age 6 to 13 years. This India based skill enhancing organisation uses Kinesthetic Learning approach and revolves around arithmetic to help children discover the best in them.

Skill Sets Used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization


Cognito Abacus approached us for increasing website traffic and sales through enhanced keyword optimization. The company should have optimised search engine visibility to gain more visitors and customers. The challenge was to increase the ranks of internal pages and promote the website to a targeted audience in a global map.


AXAD digital marketing professionals started with an SEO audit initially to analyse the website visibility, speed, indexed pages, and keyword rankings in the search engines. We conducted the competitor analysis to identify the most frequently used keywords by the audience.

AXAD team optimised and improved their search engine visibility by creating featured location-based keywords using Google keyword planner and implemented those keywords in Meta tags, image tags and website content. We built a sitemap comprising all internal pages and set up Google Analytics for analysis of website visitors and continuous monitoring of the website traffic.

To improve business integrity and local rankings, we created quality backlinks through social bookmarking, forum postings, and directory submissions in business listings with name, address, working hours, and customer reviews.

September -2022 SEO- Organic search positions report 

After working for a year, we have reached this position and here we have shown the results.