Types of Traffic in Affiliate Marketing: A Comprehensive Guide

| September 29, 2023
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Affiliate marketing is a dynamic and lucrative industry where affiliate marketers get commissions in exchange for promoting products or services from other companies. Following leading brands, many retailers have also started offering performance-based marketing to enhance their bottom line. It would not be wrong to say that affiliate marketing has become the most important branch of digital marketing.

One of the crucial factors determining an affiliate marketer’s success is the quality and quantity of traffic they can drive to their affiliate offers. In this comprehensive blog, we’ll explore different types of traffic in affiliate marketing and how affiliate marketers use them in achieving their goals.

Types of Traffic in Affiliate Marketing

Organic Traffic

Organic traffic is often considered the holy grail of affiliate marketing business. The traffic comes to affiliate websites or landing pages via various modes including search engines, like Google, Bing, or Yahoo, without the use of paid advertising. Organic traffic is generated when users enter search queries, and your website appears in the search engine results pages (SERPs).

If you are focusing on building quality content on your social media pages, or making videos and tutorials on YouTube, then you not only get the followers but can drive other organic traffic for an affiliate program.  The main downside of organic traffic is that search engines and social media platforms keep on updating their ranking algorithm, making it difficult to keep a note on them. Thus, it is suggested to take the help of an experienced Affiliate agency in USA that can provide marketers with the valuable information that addresses users’ queries.

Paid Traffic

Paid traffic means acquiring visitors to your affiliate offers with the help of paid advertising campaigns. Affiliate marketers pay for each click (CPC) or impression (CPM) to drive users to their websites. This type of traffic can yield quick results but requires careful budget management. Pay-Per-Click (PPC) Advertising is one of the most common kinds of marketing where affiliate marketers create ads and bid on particular keywords or placements on platforms like Google Ads or Bing Ads. They get paid every time someone clicks on their ad.

Other ways of getting paid traffic include display advertising, social media advertising, native advertising, affiliate marketing networks, etc. from where one can buy traffic from specific sources or through various ad formats.

Email Traffic

Email marketing involves sending promotional emails to the list of subscribers or potential customers. Affiliate marketers use this way to drive traffic to affiliate offers by including affiliate links in their emails. The most common ways of getting email traffic include Email Lists, newsletters, autoresponders, personalization, etc. This kind of email marketing is another useful free traffic source. Build an email list, and send out weekly newsletters with built-in links to your affiliate site and other elements in order to promote your affiliate offers.

A comprehensive email list can be created by organising giveaways and contests, making newsletters, or by offering free resources to the public. By sharing free and valuable content to the readers, affiliate marketers can drive growth for their affiliate business.   

Direct Traffic

Direct traffic occurs when users enter your affiliate website’s URL directly into their web browsers. This usually happens when users have developed a familiarity about your brand or have visited your site previously. Building a dynamic brand and online presence eventually leads to more direct traffic as users remember and directly access your website.

Also, you can get more traffic within your affiliate marketing networks with word of mouth: Positive recommendations from friends, family, or colleagues leads to direct traffic as users visit your site based on personal referrals.

Paid Search Traffic

Paid search traffic in affiliate marketing business means placing advertisements on search engine results pages (SERPs) to drive traffic to your affiliate offers. The most common kind of paid search option includes Search Engine Marketing where marketers bid on particular keywords related to their affiliate products or services. When users search for those keywords, their ads appear at the top of the SERPs.

Also using ad extensions in search ads can provide additional information and links to specific landing pages.


Another oldest and most effective traffic source for affiliate marketing is blogs which include written content that can be posted on your own or someone else’s website. Affiliate marketers can decide their niche. It can be anything varying from clothing to beauty products or electronics to books. Creating consistent content in any niche helps marketers in establishing themselves as an authoritative figure in the industry and also helps them with SEO.

Additionally, guest blogging is used to generate new traffic to your affiliate links and improve your SEO.  Look for the most searched websites among your audience, reach out to them, and offer relevant content for guest posts. This will give you access to their audience. Also, add your personal bio if the site allows. Your affiliate marketing content should be related to the guest blog and useful to the new potential readership.


The success of a campaign often hinges on the ability to generate the types of traffic in affiliate marketing. Different strategies and tactics can be employed to drive organic, paid, social media, email, direct, referral, influencer, viral, paid search, and mobile traffic. Affiliate marketers should carefully choose the types of traffic that align with their niche, target audience, and promotional methods.

By diversifying traffic sources and continually optimising campaigns, affiliate marketers can maximise their earnings and build sustainable affiliate businesses.

If you are having trouble getting started, we suggest you check out affiliate marketing strategies at AXAD, a leading affiliate agency in USA. So, collaborate with us now to optimise your affiliate strategy, boost conversions, and maximise earnings.