Types of Traffic in Affiliate Marketing: Paid & Organic Ways to Drive Traffic

| October 16, 2023
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Affiliate marketing work on the flow of traffic. After all, the more visitors you attract to your affiliate links or websites, the higher the potential for conversions and commission earnings. To help businesses know more about affiliate marketing, we have provided detailed information about various types of traffic in affiliate marketing, from organic and paid to social and email, which helps you in understanding the key characteristics and how to harness them effectively.

Types of Traffic in Affiliate Marketing: Traffic Source

Traffic sources can be segmented into two broad categories including paid and organic.

The traffic you drive from direct marketing is known as paid traffic. Paid traffic is generated via paid ad campaign or pay-per-click (PPC) ads and this kind of traffic source is very effective in getting more visitors to your affiliate sites. The most popular paid traffic generator to drive traffic is Google Ads which helps get more traffic to your site. Though Paid Traffic comes with an initial cost, spending on it is absolutely worth it. The affiliate marketing companies use targeted campaigns to evaluate advertising efforts via tracking tools to monitor things like cost per click (CPC), cost per action (CPA), and cost per thousand impressions (CPM).

Key Characteristics:

  • Immediate traffic generation but requires a budget.
  • Enables precise audience targeting.
  • Useful for quick affiliate product testing.
  • Effective for promoting time-sensitive offers.
  • Helps grow affiliate networks.


Organic traffic is free and the traffic mostly comes from the unpaid section of a search engine’s search results. It is an ideal source used by affiliate marketing companies to generate traffic because once you’ve optimise your website for Google search, you’ll find your conversion rates increasing. If you’re building quality content on your social media pages, or making videos and tutorials on YouTube, you will not only get followers but will also drive other organic traffic for an affiliate program.

Key Characteristics

  • Typically high-quality traffic as users arrive with intent.
  • Requires search engine optimization (SEO) efforts.
  • Effective for long-term affiliate marketing success.
  • Users often trust organic search results.

3 Organic Affiliate Traffic Sources

Generating organic traffic looks simple, but in reality it is a difficult task and requires a lot of hard work and the right approach within the affiliate network.

Organic Search (SEO Traffic)

With search engine optimization, businesses can boost their online visibility on various search engine portals. Optimising your online content by meeting the search engine algorithm can help you get free, targeted traffic.

Social Media

By having a dynamic presence on social media platforms like Facebook, Instagram, Twitter, etc. businesses can boost organic traffic to their site. If your content is quite engaging and informative, then more readers will go through the same. Social media campaigns boost brand awareness and motivate consumers to take action. Moreover, Facebook is another free way to drive traffic to your affiliate website. Since blogging on Facebook is free, it is considered the most preferred way to reach more audiences.

Email Marketing

Email marketing is another useful free traffic source. You can build an email list, and start sending weekly newsletters with built-in links to your affiliate site with the purpose to promote your affiliate offers.

AXAD: Your One Stop Destination for Affiliate Marketing

Performance marketing is a complex business and thus selecting the right types of traffic in Affiliate Marketing can change everything.

Transform your business with affiliate marketing excellence by partnering with AXAD, the best affiliate marketing agency in USA. Join forces with our expert team for tailored strategies and unmatched support. Connect with us now.