Website is not Ranking: Use These 6 SEO Hacks for Search Ranking
| December 21, 2023
Searching for information? Open Google and type your question. Nowadays, search engines are the best source of information. The answers on search engines vary from simple queries and best products to everyday news. When questioning which search engine to use for getting answers, Google’s name comes first. Google processes around 8.5 billion searches, as per LinkDoctor sources.
Creating a website with good design is not enough to beat competitors in your industry. You put time, effort, money, and other resources into creating a valuable online presence, but your website still needs the attention it deserves. It is very frustrating when, after working hard, your site needs to rank better on search engines. Then, it’s time to explore the reasons behind it. In this AXAD blog, we will delve into the common issues hindering your website’s ranking and provide you with six effective seo hacks for ranking to propel it to the top search results.
Why isn’t your website ranking?
Here find out a few reasons, which AXAD experts explore why a site is not able to rank on search engines:
- Poor Keyword Strategy: Keywords are the foundation of Search Engine Optimization. A flawed keyword strategy can significantly impact your website’s performance. If your content lacks relevant keywords or is stuffed with them unnaturally, search engines may need help understanding your content’s context. Conduct thorough keyword research to identify the terms your target audience is using and integrate them seamlessly into your content.
- Subpar Content Quality: Search engines prioritize content that is valuable to users. If your website offers poorly written, irrelevant, duplicate or outdated content, it is unlikely to rank well. In 2023, the emerging AI tools for creating content are adding problems to quality. When thousands of individuals generate content on the same topic using these tools, duplicated content is circulated among millions of users. Google will consider scraped content at the end. Invest time in creating high-quality, informative, engaging content that meets your audience’s requirements. Use the seo tricks on regularly updating your content to stay relevant in your industry.
- Slow Loading Speed: In the fast-paced world of the internet, users use expert websites to load quickly. Visitors are likely to bounce if your website takes too long to load. As a result, it leads to a high bounce rate. Search engines consider user experience a crucial ranking factor, so optimise your website’s speed by compressing images, leveraging browser caching, and using a reliable hosting service.
- Inadequate Backlinks: SEO relies heavily on backlinks or incoming links from other websites. Search engines may perceive your website as less authoritative and relevant if your website needs more quality backlinks. One SEO tip is to build a robust backlink profile by reaching out to industry influencers, guest posting on reputable websites, and creating shareable content that naturally attracts links.
- Neglecting Mobile Optimization: Mobile optimization is no longer optional but necessary with the increasing use of smartphones. Search engines prioritize mobile-friendly websites, and if your site is optimised for mobile devices, it will likely improve rankings. Ensure your website uses responsive design, and test its functionality on various devices to provide a seamless experience for all users.
- Ignoring Technical SEO Issues: Technical SEO tricks aim to improve the visibility of your website on search engines by optimising its technical aspects. Common technical issues that can hinder ranking include broken links, duplicate content, and improper use of header tags. Regularly audit your website for these issues and use tools like Google Search Console to identify and address my technical SEO issues.
SEO Hacks for Ranking Success
Explore its resolutions after identifying the common reasons behind a website’s poor ranking. SEO is an ever-progressive mode of marketing. Technology creates new and more fitting hacks over time. However, there are proven and tested SEO hacks for ranking for your website. Let’s discuss six major strategies our AXAD experts curate:
1. Craft Compelling Meta Descriptions and Titles
Meta descriptions and titles are the first things users see in search results, making them critical for attracting clicks. Craft compelling and relevant meta descriptions and titles that accurately represent your content and entice users to click through. Incorporate your target keyword naturally to signal the content’s relevance to search engines. Because the better Google understands your content, the more likely it will appear when a potential customer types your keywords into the search bar. Therefore, place your target keyword at least once in your title tag and meta description as your best SEO tricks.
2. Optimise Images for SEO
Visual content is essential for engaging users, but optimizing images for SEO is equally important. Large images negatively affect page speed, which makes for a poor user experience. Ultimately, it harms your search performance. Google Genuinely can’t interpret visual content, so it relies on alt text descriptions to understand context and determine how to rank your page. Therefore, use descriptive file names, add alt text with relevant keywords, and compress images to reduce file size without sacrificing quality. This improves your website’s SEO and enhances the user experience.
3. Create an XML Sitemap
Search engines use XML sitemaps to guide them through your website’s structure. Create and submit an XML sitemap to search engines, making it easier for them to crawl and index your pages. As a result, visibility and ranking can improve.
4. Leverage Long-Tail Keywords
While targeting broad keywords is essential, incorporating long-tail keywords can give your website a competitive edge. Long tail keywords are more specific and typically have lower competition, allowing you to attract a more targeted audience. Conduct thorough keyword research to identify relevant long-tail keywords and strategically integrate them into content.
5. Enhance User Experience with Structured Data
Structured data, also known as schema markup, provides additional context to search engines about the content on your website. Knowing the SEO tip of Implementing structured data can enhance your website’s appearance in search results, making it more appealing to users. Depending on your content, use schema markup to highlight critical information, such as product details, reviews, and events.
6. Stay informed and Adapt to Algorithm Changes.
Search engine algorithms are consistently evolving, and staying informed about industry updates is crucial for maintaining and improving your website’s ranking. Regularly check for algorithm changes and adapt your SEO strategy accordingly. Keep an eye on reputable SEO blogs, attend webinars, and participate in forums to stay ahead of the curve.
Final Thoughts
Achieving a high search engine ranking requires a holistic approach addressing common pitfalls and strategic optimizations. By understanding the reasons behind your website’s poor ranking and implementing the suggested seo hacks for ranking, you will be well on your way to improving visibility, attracting more visitors, and establishing a more substantial online presence. Remember, SEO is an ongoing process, so stay committed to refining your strategy and adapting to the ever-changing landscape of the digital world. Or else let AXAD professionals get all the assistance your business needs. Our SEO professionals team work with clients across the industries. Their knowledge and SEO tricks expertise will give you the best opportunity to rank higher, receive more traffic, boost sales and generate more revenue.